Try PointedQ Lite for FREE for 30 days at your next event!
Try PointedQ Lite for FREE for 30 days at your next event!
As I reflect from my participation at AIME (Asia-Pacific Incentives & Meetings Expo) recently, I asked myself this question - how can you make your next event truly experiential?
To arrive at an answer to this conundrum, I wanted to share some of the learnings we gained from the test events that we ran last year as we prepared to launch our first product, PointedQ, this month.
First, let’s set some context using the Bartle multi-player gamer profiling framework. We’ve found it very useful for categorizing event audiences’ participation and engagement preferences, which in turn provides useful insight into the design of awesome events.
Bartle Player Type: Achievers are players who prefer to gain “points,” levels, equipment and other concrete measurements of succeeding in a game. They will go to great lengths to achieve rewards that confer them little or no gameplay benefit simply for the prestige of having it.
Audience Engagement Equivalent: A reward system that offers audience members points, badges, leaderboard, levels etc..
Bartle Player Type: Explorers dig around, are players who prefer discovering areas, creating maps and learning about hidden places. They often feel restricted when a game expects them to move on within a certain time, as that does not allow them to look around at their own pace.
Audience Engagement Equivalent: Scavenger hunt-styled games that involve audience members in the discovery of new products and hidden experience zones.
Bartle Player Type: Socialisers choose to play games for the social aspect, rather than the actual game itself. They gain the most enjoyment from a game by interacting with other players, and on some occasions, computer-controlled characters with personality. The game is merely a tool they use to meet others in-game or outside of it.
Audience Engagement Equivalent:Opportunities that allow audience members to help or otherwise engage with other participants (e.g. answering technical questions, or connecting people). Acknowledge them for their socializing impact, and offer them a role to play in your multi-day event, or post-event or your next event. Reward them for their socializing impact.
Bartle Player Type: Killers love to sow destruction, and prefer games that are high in carnage, action, and destructible environments. Many of these gamers also enjoy the opportunity to depart from the norm of being “the good guy” who comes to save the day. Instead, they will play on the side of evil or conquest. On the flip side, Killers also represent the archetype which is most interested in affecting their environment, so sandbox games in which they can take a direct hand in building (ordestroying) a virtual society will appeal to them as well.
Audience Engagement Equivalent:Create a persona representing a shared enemy of your audience (think industry enemy, key competitor etc.), and provide a mechanism for interacting (physically or virtually) with it. This could be something as simple as an actual shoot ‘em up game with customized pictures of your competitors’ logo. Or a lego building game or similar building game to create a virtual world where your product(s) is the killer product.
Other ideas for generating audience input and feedback that we’ve seen used very successfully include:
Reward your audience for being engaged:
Crowdsource your schedule:
Encourage interaction between the panelists and audiences BEFORE and DURING the panel session:
If you have new products you are launching, run a poll or quiz to see if your marketing messages prior to the events have been working so you have a benchmark to compare before you ask the same questions after the event.
All this is of course possible as long as you ensure users are clear what data they are giving you and that you have their permission to follow up with them. Personally, I think that if users are provided a considered offer based on what you think they need, and users have given you permission with their, then users see the value.
I’d love to hear from any further suggestions to creating truly engaging and experiential event in 2014, and what results you obtained. Drop me a line at firstname.lastname@example.org.
My first blog as Play2Lead….wow, I feel the pressure to be super-insightful! But I think I’ll just speak from the heart…
I started Play2Lead because in my last corporate gig, I hated organising events! I was determined to help my sales team generate good leads, but between you and I, I think the management team and the sales team were happy to just have events for brand awareness. I didn’t have a big enough team to organise the events, and when it came to measuring results, let’s just say I was not happy with the survey results or the leads.
As an organiser and attendee, I was frustrated mainly because:
So Play2Lead was born to:
1. Help event organisers and brands easily make audience interaction fun and improve lead generation.
2. Facilitate networking
I was also inspired by how my kids were motivated by their reward charts. So I thought why not motivate audience members to:
The team at Play2Lead dream of a day soon where every event that we choose to go to, training that we are forced to do, survey we are begged to complete - that we ALL can experience some FUN.
And of course, brands and organisers benefit too simply because…
FUN = Increased Audience Engagement = Better Lead Generation.
It’s been heartwarming to get amazing encouragement and feedback from brands, organisers and most importantly audience members over the last month in live events. Thank you!!!
I’ll end my first blog by giving into the temptation to post an invitation to you - Start using our FREE version of Amplify (our poll solution) now, or be the first 100 to get a 50% discount if you sign up for the Sept 2013 release of Amplify and PointedQ (our quiz solutions).
And please do email me (email@example.com) with feedback or suggestions:)
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